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[SERENDIPITY]

THE ART OF PAYING ATTENTION TO THE UNEXPECTED

We live in a saturated world. Of content. Of ads. Of commentary. Of data. Of noise…

True luxury is no longer about speaking louder. It’s about capturing attention. And above all, knowing how to pay it: listening, filtering, connecting…

In the era of generative AI, knowledge has become a commodity. The difference lies elsewhere: in weak signals.

At Studio Sérendipité, we train our attention to recognize the unexpected: a weak signal that tips the balance, a detail that stands out, a blind spot revealed. Serendipity is our method: turning the unexpected into a competitive edge. Attention is the new luxury.

In 2026, what matters is the attention paid to weak signals. Studio Sérendipité: Attention is the new luxury.

ÉCOUTER • OBSERVER • EXPLORER • CROISER • INSPIRER • IMAGINER • CRÉER • RÉVÉLER • ÉTONNER • VIBRER • CONNECTER • ÉCOUTER • OBSERVER • EXPLORER • CROISER • INSPIRER • IMAGINER • CRÉER • RÉVÉLER • ÉTONNER • VIBRER • CONNECTER •

Expertises Studio Serendipité

Strategy & Positioning

Restoring meaning and consistency

Image & expression audit (discourse analysis)
Brand platform (mission, vision, promise, values…)
Brand architecture, naming, tagline

Identity & Creative Expression

Bringing out visual uniqueness

Global art direction
Visual identity (logo, brand guidelines, graphic universe…)
Brand Book and usage guidelines
Brand content (photos, videos, motion, social media posts)
Communication kit (retail, franchises, internal…)

Editorial Content

Nurturing the emotional bond between brand & audience

Brand storytelling (manifesto, editorial tone)
Multi-channel content strategy (social, digital, event)
Editorial line and distribution scheduling
Copywriting for executive LinkedIn posts
Production of podcasts, newsletters, immersive formats

Social Media & Influence

Making the brand shine in conversations

Social media strategy (tone, pillars, formats)
Social-first campaigns and engaging formats
Influence strategy & casting (creators, athletes, celebrities)
Content co-creation with talent
Performance measurement (reach, engagement, earned)
Social listening & crisis management

360° Experience & Communication

Creating consistent & memorable experiences

Integrated campaigns (social + event + influence)
Brand experiences (activations, fan zones, pop-ups)
Hybrid activations (physical and digital)
Amplification strategies

Training & Coaching

Supporting your evolution

Executive coaching
Acculturation to new practices (AI, GEO…)

Founder: Sandrine Plasseraud

After more than twenty years of leading agencies and supporting brands through their transformations, I wanted to return to the essentials: creating meaning, emotion, and lasting human connections.

Studio Sérendipité was born from this desire, but also from a conviction: my value lies not only in strategy, but in my ability to pay attention to the unexpected and bring ideas to life. Spotting an unconventional insight, seeing its business utility before anyone else, and then transforming it into a concrete framework, deployed to the very end.

Because fundamentally, what makes a project stand out is the quality of the connection: the trust built between a brand and its agency, the mutual understanding that makes everything more fluid, more precise, and stronger.

I also cultivate this quality of connection with the talents revolving around the studio: a galaxy of independent experts (strategists, creatives, designers, producers) with whom I have collaborated for years. Senior profiles selected as much for their creative excellence and know-how as for their collaborative spirit.

Sandrine Plasseraud

OUR LATEST CLIENT REFERENCES

WHAT OUR CLIENTS SAY

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"I wanted to thank you for your dedication to the 24 Hours of Le Mans. The booth was highly acclaimed, and the animations were a massive hit. This success owes a great deal to you. Thank you so much."

"Thank you for this 2026 forward-looking presentation: inspiring trends and a concrete roadmap to execute. We are leaving with concrete, prioritized, and measurable projects."

"A bold creative concept that engages our audiences on & offline—before, during, and after—and is orchestrated within a truly measurable 360° framework."

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ACTUALITÉ

Contact

If your intuition brought you this far, let’s chat!

You can write to us, follow us on LinkedIn or Instagram to discuss your needs or schedule a coffee / lunch! Serendipity loves meeting in person.

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